How to Grow Your Personal Brand with Short Form Video

Written By Austin Lord

In today's fast-paced digital world, standing out and building a personal brand can be challenging. Yet, one powerful tool is helping individuals capture attention and engage audiences like never before: short form video. Platforms like TikTok, Instagram Reels, and YouTube Shorts have exploded in popularity, offering unique opportunities for personal brands to grow. This blog post will show you how short form videos can skyrocket the growth of your personal brand and give some actionable strategies to help get you started.

The Rise of Short Form Video

Short form videos, typically ranging from 15 seconds to a minute, have completely changed the way content is consumed online. With their rapid rise, platforms like TikTok boast over 1 billion active users, while Instagram Reels and YouTube Shorts are also seeing significant growth. These platforms favor quick, engaging content that keeps viewers hooked and encourages them to share, comment, and like.

Why You Should Use Short Form Video to Grow Your Personal Brand

If you want to tap into the unlimited potential of social media to start building your brand and attracting your dream customers, short form video content is going to be your best friend. There’s several reasons why.

The first reason is because all of the platforms are favoring people who post short form video. For example, if you post a reel on Instagram, Instagram is much more likely to show that video to a larger audience over other types of content like photos or carousels.

Another reason short form video content is great for your personal brand is because it helps you earn the trust of your followers and build a connection that feels more personal than other types of content. When people get to see your face, hear your voice, and associate you with the valuable content that you’re creating, they will feel more connected to you.

Here are some examples of short form videos for personal brands that were created by Lord Studio.

Strategies for Creating Great Short Form Videos

Create Content Pillars

One of the easiest ways to set yourself up for long term success with your social media strategy is to create content pillars. Content pillars are core themes or topics that represent your brand's message and values. These pillars provide a foundation for your content, making sure that it remains focused and relevant to your dream customer.

Choose 3-5 main themes that align with your personal brand. For example, if you’re a fitness influencer, your pillars might include workout routines, nutrition tips, motivational stories, and personal fitness journey updates.

Once you have your pillars in place, try to alternate the content that you’re posting so that each post fits into a different pillar. For example, on Monday you could post a workout routine, and on Wednesday you could post a nutrition tip, etc.

The Aim of Your Short Form Videos

The personal brands on social media with the most loyal audiences and customers create content that focus on one of two things. It either is educational or it’s inspirational. And if you can learn to do both at the same time, you will really start winning.

Educational Content would be anything where you hare your knowledge and expertise through how-to videos, tips and tricks, tutorials, and informational snippets. Educational content positions you as the expert in your industry. The goal here is to solve your follower’s problems for free through your content so they will trust you enough to pay you to solve their problems through your products or service.

Inspirational content can build a deeper connection with your followers, inspiring them to take action or feel more positive about their own journeys. This is often best done by telling your own personal story or the story of customer’s that you have helped.

Generating Ideas Based on Content Pillars

Once you have your content pillars, brainstorm ideas for each one. Here are some methods to generate a steady stream of content ideas:

  • Audience Feedback: Engage with your audience through polls, comments, and direct messages to understand what they want to see more of.

  • Competitor Analysis: Look at what successful personal brands in your niche are doing. Identify gaps in their content that you can fill or put your unique spin on.

  • Trending Topics: Keep an eye on trending hashtags and challenges on platforms like TikTok and Instagram. Incorporate these trends into your content while staying true to your pillars.

  • Personal Experience: Draw from your own experiences and stories related to your content pillars. Authenticity is key to connecting with your audience.

Scheduling Your Content

Planning and scheduling your content ensures that you maintain consistency and stay organized. Here’s how to do it effectively:

  • Create a Content Calendar: Develop a monthly or weekly content calendar that outlines what you’ll post and when. Include important dates, holidays, and events relevant to your content pillars.

  • Batch Create Content: Dedicate specific times to create multiple pieces of content at once. This approach not only saves time but also ensures you always have content ready to post.

  • Use Scheduling Tools: Utilize scheduling tools like Later, Buffer, or the in-app scheduling features of platforms like Instagram and Facebook. These tools help you plan ahead and maintain a consistent posting schedule without the daily hassle.

Conclusion

Short form video is one of the biggest and best opportunities for marketing your personal brand in 2024. If you want to start building your personal brand and your business and need some help, feel free to reach out to us. We work with personal brands to craft a short form video strategy, write all of your scripts, film for you, edit, and even do the posting.

Austin Lord